THEE Hudson Valley BIG APPLES

The Big Apples is an identity centered on celebrating the state of New York and all that it has to offer. Not only does it pay tribute to the nickname of New York City, the Big Apple, but also to New York State’s apple farming and agricultural life. According to the U.S. Department of Agriculture’s National Agricultural Statistics Service, New York is the second-largest producer of apples in the nation, and ranks in the top ten in production of 30 commodities.

The Big Apples logo features a smiling red apple mascot, named Empire – a nod to New York’s status as the Empire State and to the popular apple variety developed at Cornell University in the 1940s. Empire is holding the torch of the Statue of Liberty in one hand while wearing a red foam finger on the left. The logo also prominently features the navy blue and gold colors of the New York state flag.

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